Over 60% of advertising budgets are wasted due to lack of planning

It was digital marketing that took the business world by storm, especially when businesses are looking for quick results. It has been proven that performance marketing is a crucial component for getting fast results, whether it is Facebook ads or Google ads. But there are a lot of numbers to take care of and manage, Furthermore, it is a competitive market and how do you distinguish yourself from the competition with branding and digital aesthetics?

Whether you are outsourcing your marketing and sales activity or you have a strong marketing team, budget planning is crucial to ROI and ROAS. It is very important for digital marketers to know their objectives as most of the campaigns which are being conducted by digital marketers spend a lot of money on achieving them, if not known then there is an opportunity for losing out on the ads spent. The number one goal of any ad campaign is to bring in new customers, so it’s important to have a clear understanding of what exactly your company offers, and where they’re located. Targeted ads increase conversion rates because they allow you to show relevance to an individual consumer. The objective of a digital ad campaign is to draw attention to your product or service by using the necessary ad campaigns. It is important to understand the main objectives behind your Ad Campaigns and then identify the appropriate goals and structure, that can be described as the objective and measurable goals.

Audience targeting:

Audience targeting is one of the cores and most vital tasks for digital marketers. The social media campaigns run by digital marketers often fail to achieve the desired results due to a lack of focus on selecting and creating the right target audience for specific objectives. Aside from considering both ad campaign objectives and target audience, retargeting budgets are also crucial, regardless of whether they are large or small.

Retargeting is one of the most effective ways to capture leads and convert them into long-lasting customers. Retargeting displays ads to people who have shown interest on a previous visit, so it’s important to pay attention to targeting detail. By choosing retargeting campaigns carefully you can greatly increase your customer conversion rate. A budget is allotted 80/20 for two campaigns or 60/20/10 for three campaigns and these ratios are not universal because different ad campaigns have different dynamics. But one thing for sure is display campaigns on google works best for the retargeting audience. Apart from retargeting email marketing also works best for retargeting the existing leads. It includes all forms of direct, interactive, and omnichannel marketing activities that help you reach out to existing customers, connect with prospects and generate new leads.

While planning, identifying, and implementing a campaign, we also need to consider the outcomes of the ad campaign. The right measurables will not only give the ROI but also gives us the opportunity to understand the audience and build a look-alike audience. What are the right measurables? It is an analytical technique to determine the campaign performance by matching your goals and objectives to the actual output of the campaign.

In four bullet points, the content is as follows:

• Identifying Objectives
• Target Audience
• Re-targeting
• Building Look-alike Audience